What is a Strategic Business Unit?

SBU can be defined as an independent department or a sub-unit of a large organization that is fully functional and focuses upon a target market and has its mission, vision, direction, objectives, and support functions such as training and human resource departments and this unit have to report to the headquarters of the concerned organization directly.

Characteristics

The different characteristics are as follows:

- Product Market strategy

- Organizational Structure

- Autonomous planning function

- Competitor Analysis

- HR - Recruitment & Selection

- Specializing Marketing Analysis

- Audit and long-term Accounting

There are many more benefits to hire a SBU team.